In an age where artificial intelligence is reshaping every corner of communication, Total Media Cast (TMC) has taken a bold step forward by partnering with Lisan AI—a deep-tech company focused on elevating underrepresented languages, especially Arabic.
This partnership, announced in early 2024, isn’t just another tech headline—it’s a game-changer for Arabic media. Lisan AI brings to the table cutting-edge tools, including an institutional-level grammar and spelling checker and bespoke generative AI models trained for Arabic content creation. These tools aren’t just functional; they’re deeply culturally attuned, ensuring that Arabic content retains its richness, nuance, and authenticity.

Isam Ayyad, Founder and General Director of TMC, captured the spirit of the partnership perfectly:
“We are thrilled to leverage Lisan AI’s advanced technology to enhance the media services we offer to Arabic-language-speaking media channels and institutions.”
Together, TMC and Lisan AI are creating an environment where content creators, journalists, and broadcasters can focus on creativity—while AI ensures linguistic precision and production speed.
In a media world that’s becoming more global yet culturally specific, this alliance signals a future where Arabic media doesn’t just keep up—it leads.