Sahara 24 Elevates Broadcast Standards with Total Media Cast
Nouakchott, Mauritania – July 2024 – Total Media Cast (TMC), a leading provider of
comprehensive media solutions, proudly announces the successful completion of a major
infrastructure upgrade for Sahara 24, a prominent news channel in Mauritania. This project marks
a significant milestone for Sahara 24 as it aims to deliver superior news content and an enhanced
viewer experience.
TMC’s expertise in broadcast technology and project management was instrumental in
transforming Sahara 24’s facilities into a state-of-the-art newsroom. The project encompassed a
wide range of enhancements, including the installation of the latest audio and video equipment and
the integration of cutting-edge news and media management software.
“We are thrilled to have partnered with Total Media Cast on this transformative project,” said
Abdullah Muhamdi Bah, Executive Director at Sahara 24 Network. “Our strategic partnership with
Total Media Cast has played a crucial role in enhancing the channel's capabilities, developing its
infrastructure, and was the cornerstone for the successful launch of Sahara 24 Channel.”
Total Media Cast undertook a comprehensive evaluation of Sahara 24’s existing infrastructure to
pinpoint opportunities for enhancement. Through meticulous planning and execution, TMC
optimized the newsroom environment, streamlining broadcast operations. Leveraging its deep
technical knowledge and industry-leading practices, TMC seamlessly integrated cutting-edge
technologies and systems while simultaneously developing robust workflows and empowering the
team through targeted training sessions.
“We are delighted to have contributed to Sahara 24’s growth and success,” said Mr. Hossam Al
Rifai, Vice President and Operations Manager at Total Media Cast. “This project showcases our
ability to deliver tailored solutions that meet the specific needs of our clients. We are confident that
the upgraded infrastructure will empower Sahara 24 to achieve new heights in broadcast
excellence.”
About Total Media Cast
Total Media Cast (TMC) is a leading provider of comprehensive media solutions in the MENA
region. With a strong focus on innovation and customer satisfaction, TMC offers a wide range of
services including consulting, system integration, training, and digital media management. TMC is
committed to empowering broadcasters and media organizations to achieve their goals through
cutting-edge technology and exceptional service. TMC operates globally, with seven offices in
Türkiye, Lebanon, Tunisia, United Kingdom, Qatar, China and Brazil.
About Sahara 24
Sahara 24 Channel was established in June 2024, becoming the latest addition to the Mauritanian
media landscape, thanks to the expertise of Sahara Media, which spans two decades. In a short
period, the channel has managed to establish its presence and achieve significant success as the
first Mauritanian news channel to broadcast 24/7. It offers hourly news summaries, two news
bulletins, an hourly news program, a fixed morning show, as well as daily political and economic
programs. The channel relies on the latest technology and a qualified staff, which has been
praised by experts.
